Born from a family’s dedication to spending quality time with their newborns. Lalabu’s direct-to-consumer brand reimagines one of humanity’s oldest practices, for contemporary parents. Babywearing made simple. effortless and intuitive to use, the garments and carriers perform feats of adaptive fit and carry via engineered textiles and targeted patterning, so that parents can focus on enjoying precious early days with their newborns. Physical skin-to-skin, and social learning benefits, in a tidy package.

Product Design | Garment Prototyping | User Testing | Design Documentation | Manufacturing Transfer